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Consumer Psychology of Tourism, Hospitality and Leisure

Arch G. Woodside, G. I. Crouch, J. A. Mazanec, M. Oppermann, M. Y. Sakai, A. G. Woodside, Hospitality, and Leisure Society of Consumer Psychology of Tourism. Consumer Psychology of Tourism, Hospitality and Leisure Authors:Arch G. Woodside, G. I. Crouch, J. A. Mazanec, M. Oppermann, M. Y. Sakai, A. G. Woodside, Hospitality, and Leisure Society of Consumer Psychology of Tourism.
Publisher:
Year:2000
Serie:
Pages:387
Sizes:
Price:6400 rub.
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Book Summary:
This book focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality, and leisure. It provides a general review of current thinking and presents several new theories and methods of analysis. It is an essential reader for researchers and practitioners dealing with consumers and their choices and perceptions. The specific examples included are international in nature and provide a well-balanced book.

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